The current users of Presence Talents greatly appreciate it. Still, due to the organic growth of the application, following new modules needed by the clients, the application needed to be restructured and redesigned to get more consistent and user-friendly. The design also required a fresh and modern look to adapt to current design standards.
1. Redesign and simplify the product to increase user retention for new users while keeping the power users engaged.
2. Scale the company and process to be design-centric.