Sunrise Brokers
Senior Product Designer & UX Consultant
Sunrise Brokers is a specialized private trading solution designed for institutional banking. The platform digitalizes the traditional inter-bank trading method — where traders manually called other banks to negotiate products and prices — into a high-performance, real-time digital marketplace. It enables bank traders to connect, list products, and execute trades in a fluid, transparent, and instantaneous environment.
The objective was to eliminate the inefficiency of voice-based inter-bank trading. By creating a centralized digital platform, Sunrise Brokers aimed to provide traders with real-time visibility into the global product market and price fluctuations. The goal was to build a system that facilitates instant connectivity and trade execution, reducing the time-to-trade and minimizing the human errors inherent in manual phone negotiations.
As the Senior Product Designer, I owned the end-to-end design strategy for this digital transformation. I was responsible for mapping the high-intensity workflows of institutional traders and translating them into a professional-grade trading interface. My work covered everything from the initial discovery of manual trading habits to the architecture of the real-time order book and the final technical handoff for the development of the live trading engine.
"Speed & Cognitive Load. In professional trading, a split second matters."
I had to design an interface that displays massive amounts of real-time data — prices, volumes, and product types — without overwhelming the trader. Digitalizing a phone-call relationship meant building deep trust into the UI, ensuring that price updates were clear, and that executing a multi-million dollar trade felt secure and intentional.
How we solved it
Empathize & Audit
I began by auditing the legacy voice method — shadowing the manual process of how traders call, negotiate, and record trades. This allowed me to map the emotional and technical journey of a trade, identifying the specific data points that traders need to hear or see to make a split-second decision.
Define & Ideate
I worked to translate verbal negotiations into digital interactions. I focused on how to display Ask/Bid spreads and product availability in a way that mimicked the speed of a call but added the clarity of a screen. The goal was to define a Real-time Order Book logic that could replace the chaos of multiple phone lines.
Prototype & Test
I moved into wireframing and prototyping the core trading terminal. This involved testing the Real-time Price Feed, the Product Discovery Filter, and the One-Click Trade Execution flow. Testing focused on Information Density — finding the balance where a trader could see everything they needed without searching for it.
Design System Development
I built a specialized Design System optimized for high-performance dashboards. I used a Dark Mode foundation to reduce eye strain during long trading sessions and created a highly structured color language — standardized Reds, Greens, and Neutrals — to signal market movements instantly without the need for reading text.
UI Finalization & Technical Handoff
In the final phase, I polished the high-fidelity terminal, ensuring every millisecond of latency in the UI was accounted for. I provided a comprehensive handoff to the engineering team, focusing on the real-time state changes of the UI to ensure the live feel of the platform was perfectly synchronized with the backend trading engine.
Results that speak
Reduced Trade Latency
By digitalizing the phone-call process, the time taken to find a product and execute a trade was reduced from minutes to seconds.
Operational Accuracy
Successfully eliminated the he-said, she-said errors of voice trading by creating a digital audit trail for every transaction.
Increased Market Transparency
Traders gained a 360-degree view of available products and prices across multiple banks, leading to better price discovery and increased trading volume.
High-Performance Adoption
The intuitive, high-density UI allowed legacy traders to transition from voice to digital with minimal training, proving the success of the UX-led transformation.
